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  • Car Brakelight
Since its foundation in 1974...

Marketing Strategies

The membership mix within GROUPAUTO is as diverse as the marketplace itself. Whatever their speciality, we apply appropriate resources to aid their development, through protecting existing business as well as creating new opportunities.
For more information please read the following routes to market:

Automotive Components

The primary customer group for automotive components are independent garages. GROUPAUTO members carry an extensive range of components, backed by first class delivery and access to training courses and technical support.

Members participate in local and national promotions, often in conjunction with key supplier partners, to generate loyalty and increased business.

AutoCare

Of the many thousands of independent garage workshops and repairers throughout the UK an elite group, specially selected by GROUPAUTO members for their potential, have come together to form AutoCare, the UK division of a European network of more than 6000 outlets.

Each garage must commit to supplying quality parts, using state of the art diagnostics, IT systems, technical training and most noticeable to the motorist, a strong easily recognised livery and signage. AutoCare symbolises modern car servicing and offers motorists that little bit extra.

For more information visit www.autocaregarages.co.uk

 

Refinish

The longest established of the specialist groups concentrates on the highly complex field of paint and refinish supplies to bodyshops and garages. A network of more than 80 companies provides a comprehensive range of panels, paints, bodyshop consumables and safety wear to independent bodyshops across the UK and Ireland.

Conscious of the potentially hazardous nature of many products in their portfolio, GAU members are able to help customers through the maze of health & safety and environmental legislation particular to this market.

Retail

Although GROUPAUTO evolved from a background of wholesale automotive components, many members have developed successful retail businesses alongside their established trade sales.

GO AUTOMOTIVE was formed to provide access to a wide range of retail products and modern retailing skills, merchandising, marketing and promotions.

Commercial Vehicle Components

GROUPAUTO is committed, through its independent members, to offer Commercial Vehicle operators an unrivalled spare parts supply partner across the UK. The G-TRUCK network, currently has more than 60 depots across the country, all offering quality parts to the CV market. As with automotive components quality is of the utmost concern.

It is our intention to secure more supplier partners and to extend the range of OE quality parts available to our members and to promote the G-Truck brand to all areas of the CV market. To help our members to do this, GROUPAUTO now offers G-Truck signage for both buildings and delivery vehicles which will be based on the highly successful European model.

We are also developing the Top-Truck concept which will encourage independent CV repairers to become a member of the group, nominated and supported by a current G-Truck member, who will supply handle the parts requirements of these businesses.

For more information about GTruck visit www.gtruck.co.uk